Product Overview
Fintech and Banks build their E-commerce Merchant Acquiring platform using GT's Payment Gateway solution
- Category : GT Payment Technology Solutios
- Client base: Financial Institutions, Fintech and any large Enterprises
- Business Benefits: Online and offline Merchant Float volumn, Transaction Fees, Value added services
- Case Study: GT's Casestudy on Payment Gateway Platform used by Fintech in Africa
Business Value Created by Driving Online and Offline Merchants.
New and Sustainable Income Sources: Bank can earn interest based incomes ( Daily Float and Merchant Finance on average monthly transaction value) and non interest bases incomes ( Merchant Discount Rate - MDR), Transaction Processing Fee ( Platform Fee), Settlement and Reconciliation Services.
- Direct Merchant Ownership: Bank gets highest visibility on merchant onboarding and control KYC cycle and data gathered in secured way. Avoid potential churn of online merchants migrating to fintech or competition banks.
- Improve Merchants Retention:Opportunity for Merchant Finance based on history of transactions helps assessment for the risk profile of the merchant and offer bill discounting. Benefits of cross selling other bank products and services such as corporate loans, Trade finance, Wealth Management and Insurance for the merchant and its staff.
- Expand Market Reach:Payment gateway enables expansion in customer segments to cover MSMEs as well as large corporates (multiple retail products). Apart from customer segments,product segments can be expanded beyond online e-commerce transactions such as mobile APIs can be leverage by the customer's own mobile app to embed payment and reduce friction. It can be further extended to expand to POS terminal based services for merchants having retail outlets to acquire credit and debit card payments for merchandise sale.
- Compliance : IT Helpdesk KPI data also helps in decision making to scale the helpdesk team at various capabilities level and at the same time it also provides flexibility to build specialised skilled helpdesk for example compliance activities, complex software applications like accounting, supply chain, treasury, card products, corporate banking.